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How to get people to buy from you again |
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Written by Million Dollar Mike
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Thursday, 22 May 2008 |
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Howdy Partner,
by MillionDollarMike
Howdy Partner,
I'm pretty good at getting repeat copywriting business. But I found out it's not that way for everyone. David Garfinkel knew, so he invited me to I speak on his teleseminar called "Repeat Customer Profit Bonanza!"
Now, I never thought about why I had so many repeat clients before. It was instinctual.
So I racked my brain and found out why! (Took me a few hours but it was worth it.)
Would you like me to share?
Here's what I came up with.
It's a formula in fact, it's the great formula for Mark Joyner's Great Formula! (Sorry Mark, didn't mean to steal your thunder)
The first part of the formula is RESULTS.
With results, your customers gain trust and respect. After all, they are paying you to do something, right? That means if your product or service truly delivers the goods, you're setting up an expectation it will happen again.
But there's more to it than just results...
Next, you need a dose of good old fashioned COMMUNICATION.
When you communicate, you build your relationships, find new needs and show new solutions that your customers don't know you even offer! It works online or offline, keep the communication flowing and make sure you aren't always pitching in every communication.
After that, you need to deliver a heaping dose of VALUE.
3- Value.
When you provide extra value, you become a center of influence, you become the go-to guy (or gal!)
In fact, give them value in areas they won't expect. It widens their perception of your talents.
Don't be in the mindset of selling and then going away. Do more then your customers would expect.
And last (but not least) CUSTOMER CARE.
Finally, CUSTOMER CARE.
WHY PROVIDE SERVICE WHEN YOU CAN PROVIVE CARE. No, I'm not yelling... but that's important. Can you feel the difference in the words? When you combine it with value that's a winning combination my friend.
Just some warm fuzzy customer care will set you apart. And your customers will notice... and your trust skyrockets.
Take a hint from Mark... even Rick Raddatz. They are leaders in online customer care.
But Rick didn't just pay lip service to the concept. When I wrote his Instant Teleseminar copy, we added Ricks personal cell phone number in the copy.
Why?
Don't be afraid to invest in customer care... it pays for itself.
Which would you rather have?
The upside is, it helps with your customer COMMUNICATION and you'll get new ideas for products and services.
Taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD! But many marketers see it as "make the sale - goodbye sucka".
Your highest cost is acquiring a NEW customer. And the fact is - taking care of EXISTING customers is the cheapest and most effective way to build your business Make sense?
So... if you're looking for that extra edge in your business, give this formula a try. You'll be tickled by the results.
Cheers,
Mike
About the Author:
Before you sell anything online, make sure you check Million Dollar Mikes white-hot free emotional thesaurus and pump up your salescopy |
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